EDION Let's Night
Provide after-sales service only in the neighborhood while offering at the same price as the directly managed store.
Immediately after joining, I noticed a change in the customer base. The number of new customers increased by about 30%, and the number of young families in their 30s and 40s in particular increased sharply. That generation mainly goes to mass retailers. But I think it's like "If you can get the same products and services, go to a nearby store." According to customers, it seems that large-scale products that require air-conditioning and other construction work would like to rely on local stores nearby. A familiar electrician who knows the situation of the house comes and the price is EDION price!
Of course, not only large products, but also small home appliances such as rice cookers, pots, and vacuum cleaners that can be taken home have sold well, and sales of accessories have doubled compared to those at affiliated stores. I think that the great variety of products, including the effects of DM and insert flyers, is also a major factor. The region has a lot of competition and it took some time to get results, but overall sales have increased by a factor of 1.5 in the two years since joining.
EDION effect in every aspect, such as decoration, sale, delivery.
One thing we have been paying attention to since the time of our membership is in-store decoration. There are many customers who enter the store with peace of mind after seeing the sign " EDION ", so the regular store and the inside and outside of the store are decorated with the same decoration, and sales are being developed at the same time to keep pace and achieve a sense of unity. I think that in-store decoration tools and POP are much cheaper than at affiliated stores.
I thought, "Can I continue this job when I run out of physical strength?" EDION will cooperate in every situation, so your work will continue for a long time!
