We have decided to unify the directly managed store brands of our specialty electronics stores " DEODEO ", " EIDEN ", "Midori" and "Ishimaru" to " EDION " and introduce a new brand mark. I will.

• Purpose of unifying store brands
• History and future structure
• Store brand unification and introduction of new brand marks
• PDF data

Purpose of unifying store brands

The Company, "especially in China, Shikoku and Kyushu region in March 2002 DEODEO Co., Ltd. to expand the" DEODEO "in the center and the Chubu region EIDEN Co., Ltd. to expand the" EIDEN was established as a holding company of, thanks This is the 10th anniversary of our establishment this year.

Until now, we have been conducting business development utilizing store brands cultivated for many years in each region, but we will unify store brands on the occasion of our 10th anniversary.
The unification of store brands is expected to enhance customer convenience and enhance the sense of unity among employees. We also believe that unification of store brands is expected to reduce duplication costs, which will further improve management efficiency.

Under the new store brand, we will continue to work to meet the expectations of our customers, shareholders and other stakeholders.

History and future structure

The Company was established as a holding company of DEODEO Co., Ltd. and EIDEN Co., Ltd. in March 2002, and became a wholly-owned subsidiary of Midori Denka Co., Ltd., which operates Midori in April 2005, mainly in the Kinki region. In 2007, we acquired shares of Thank You Co., Ltd., which operates Hyakuman Volt mainly in the Hokkaido and Hokuriku regions, and Ishimaru Electric Co., Ltd., which operates Ishimaru in the Kanto region, and made them subsidiaries. Was.

Subsequently, the Company reorganized its subsidiaries to further strengthen its corporate structure. In October 2011, the EDION Group merged (integrated and merged with EDION Co., Ltd. into a unified subsidiary), and the Company became a subsidiary of DEODEO EIDEN It is a business company that operates "Midori" and "Ishimaru".

Through the unification of the store brands, the Company, which develops EDION which mainly sells home appliances, Thank You Co., Ltd., which develops Hyakuman Volt, EDION Communications Co., Ltd., which sells mobile phones, and the stock, which develops systems This is a corporate group consisting of subsidiaries such as Nwork.

Store brand unification and introduction of new brand marks

A new brand mark will be introduced with the unification of store brands.
From October 1, 2012 (planned), new brand marks will be used for both corporate identity (CI) such as company logos and visual identity (VI) such as store signs and promotional materials.